Subscriptions are similar to a gift card. A patron purchases a subscription, which is a multi-event pass that they use to buy individual tickets for events. When a subscription event is created, the patron will purchase the subscription pass that includes a special numeric code number. They can then go to individual events that are set up to use subscription passes and purchase seats for that event. Subscriptions are based on the number of tickets that can be purchased; therefore one 4-event subscription pass could purchase 1 ticket at four different events, 2 tickets at two different events, or 4 tickets at one event.


You can set up subscriptions for a finite number of tickets or you can set them up a la carte to have a base number of tickets and additional tickets can also be purchased. You can also provide increased discounts for additional tickets purchased through the subscription.


Seats that are eligible for subscription purchases must be identified during the event set up process. Seats eligible for subscriptions are shown as light green on the ticket selection area of the event page. For more information about subscriptions see the articles "How do I create subscriptions for events?" and "How do I assign subscriptions for seats?"