The expiration date is a set date in the Expiration Date field for everyone who purchases this level, such as June 30th. Membership levels with Hard Expiration Dates cannot be renewed. In order for a member to renew each year, you must either inactivate the old level and create a new one with the new expiration date, or create an entire new membership page for the upcoming year. Changing the Hard Expiration Date field will change the expiration date for everyone with that membership level, which is why a new level or page must be created for renewals.